We encourage everyone to review their .eco profile at least annually to ensure that the content is accurate and current. This should be a pretty quick and low overhead process.
In general, when you have something new that you are doing that has a positive impact on the planet, we encourage you to add it to your .eco profile.
Also, on profiles.eco, profiles are sorted by the recency with which they have been updated and the completeness of the information. So more recently updated .eco profiles will easier for visitors to find.